Pittsburgh Comedy Festival

As a local improvisor, PCF is near and dear to my heart. Not only is the community fun and supportive, but it is made up of some of the finest people you could ever hope to meet. It was a pleasure to get this festival off the ground during it's second year. I decided to give the overall look an overhaul and really focused in on getting the brand consistent. These funny folks get pulled in a bunch of directions, but improvising the look... Wasn't an option.

Tees n'at

Like any memorable event, the festival needed tees. Well, they needed everything, but tees were pretty low hanging fruit. Bringing a simple, friendly and fun design to the PCF added a level of excitement to the marketing team and really helped boost the legitimacy of the event.

Selfie anyone?

With this being a huge social event, the PCF team wanted to make sure that there was a good excuse to post and post often. Who doesn't want to see themselves at a comedy festival?

Point them in the right direction

Signs and word of mouth were absolutely essential to the success of the event. Once the brand was established. There was no question, PCF was right around the corner.